Be•At is the market leader in Belgium when it comes to event locations, with seven arenas and theaters across the country. AFAS Dome, Lotto Arena, Vorst Nationaal, Trixxo Arena and Theater now have 14 fully customized earbeanz vending machines, each tailored to the branding of the specific location. A collaboration that shows how large organizations can offer hearing protection in a sustainable way while creating a new source of income, without extra work. This way, safety becomes part of the experience.
During Amsterdam Pride, guests were provided with custom EasyToys earbeanz, completely in their own style. From the color of the earplug and filter to the pod, everything has been custom designed. A playful collaboration that shows how brands can literally express their identity. Without a campaign or message, but with a clear intention: fun, safety and self-expression.
For The Loft in Amsterdam, we created a fully custom vending machine that seamlessly matches the club's interior and aesthetics. Located on the 16th floor, right in the heart of Amsterdam, The Loft is known for their intimate sunrise events and unique atmosphere above the city. That is why not only the machine, but also the packaging and earplugs, were fully customized, tailored to the experience and character of the location.
During his sold-out AHOY show on October 11, Flemming performed for 16,000 visitors, and earbeanz was part of the experience. Fans could take home their own set of FLEMMING earplugs: a fully personalized edition featuring a custom-colored sleeve, pod, labeling, earplug, and filter. Every detail was aligned with his brand and show.The earplugs became more than just protection, they turned into merchandise, a piece of care, an experience, and a brand story in one small box. This collaboration shows how artists can strengthen their identity, even down to the sound.
